Resume
Experience
2021 - 2023
Manager - Digital Marketing
BYJU's
Bangalore/Remote
Role(s) and responsibilities:
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Partnering with regional sales leadership, product teams and marketing managers to set product adoption goals, develop execution strategies, and track and analyze Digital marketing campaigns performance.
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Designed and executed all types of marketing, including SMS, Push Notification, Email etc
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Initiated the Large scale branding, App growth marketing and collaborated with Stakeholders to set up App events, SDKs and campaigns.
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Managed a million+ dollar ($XX Mn) budget across Multiple paid channels to maximize top and bottom line ROI, LTV/ CAC and quickly identify shifts in performance.
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Worked on Byjus Spoken English (K3), Disney Byjus (K3) & Byjus scholarship test (K10) Products.
2020 - 2021
Digital Account Manager
Logicserve
Mumbai/Remote
I started my career in a small agency as an Intern and worked with start-ups, Primarily B2B companies in the growing software service space. My area of expertise centred on Social media marketing, PPC.
Role(s) and responsibilities:
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Paid/Organic Social Media Optimization.
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Coining, developing, & implementing strategies to improve engagement across social media platforms (Twitter, Facebook, LinkedIn, etc.)
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Worked on Google Adwords Search/ Video/ Display, Facebook, Linkedin, Twitter, Instagram Paid Campaigns.
2018 - 2019
Senior Digital Paid Media Specialist
Kinnect
Mumbai/On-Site
I was lucky to join this agency, where I had a chance to work with Real-estate, E-commerce, FMCG & Apparel, textile industry.
Roles & Responsibilities
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End-to-end execution, measurement, reporting and optimization of AdWords (Search, Youtube, Shopping, UAC, Display) campaigns with goals to increase transactions, new users etc.
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Worked as Paid Media Account Manager for Rustomjee Realty, Spencers, Raymond fashion, Skechers, Honda Racing, Converse, Schwarzkopf.
2017 - 2018
Digital Adoperations Executive
Netbiz
Mumbai/On-site
Back in 2017, I moved to India's financial capital Mumbai with one of my friend. I worked with India's top real-estate companies within one year and observed strong growth year over year.
Netbiz Media Agency | July 2017 - March 2018
Role(s) and responsibilities:
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Planned - Managed - Executed Paid Media accounts.
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Increased Paid Media Lead flow and Branding by 300%.
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Worked as Paid Media Account Manager for Kanakia Realty, Radius Corp, Shapoorji Pallonji Realty, Organic garden.
2016 - 2017
Digital Marketing Executive
Adathon Media company
Hyderabad/On-site
I started my career in a small agency as an Intern and worked with start-ups, Primarily B2B companies in the growing software service space. My area of expertise centred on Social media marketing, PPC & Off-page SEO.
Role(s) and responsibilities:
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SEO Off-Page for various Clients.
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Paid/Organic Social Media Optimization.
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Coining, developing, & implementing strategies to improve engagement across social media platforms (Twitter, Facebook, LinkedIn, etc.)
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Worked on Google Adwords Search/ Video/ Display, Facebook, Linkedin, Twitter, Instagram Paid Campaigns.
Education
2012 - 2016
Vaagdevi College of Engineering - JNTUH
Bachelors - Electronics and Communication Engineering.
Technology, Communication used to be and still my favourite topic where I spent 4 years
to acquire degree.
Warangal, India
Professional skillset
Entrepreneurial Mindset
Go-to-Market Planning
Teamwork & Collaboration
Digital Analytics
Marketing Strategy
Digital Marketing
Languages
English (proficient)
Telugu (Native)
Hindi (proficient)
Russian (Intermediate)
Locations I wish to work one day
Berlin
Kyiv
New York
Amsterdam
London
Moscow
Companies I wish to Work one day
Microsoft
Apple
GoPro
Meta
Airbnb